The Ernie Els Collection is here and moving into our fifth season of quality golf apparel. Luxury golf garments characterizing the style of the ‘Big Easy’ are now available in a few selected regions. However, we are only getting started and looking to grow.
The Ernie Els collection was launched in his home country South Africa and went into stores in January 2013. Every store was immediately impressed and bought in. And our product sell-through has proven to be some of the best we have seen in any brand this year. There are now 50 stores in South Africa carrying our Ernie Els Collection. We have expanded into stores worldwide in Malaysia, USA, Mauritius, Europe, Dubai and the Bahamas.
“I am very excited about the range, and have enjoyed playing tournaments around the world wearing my signature shirts. We are just getting started though and I want this to grow well into the future” – Ernie Els
ABOUT THE RANGE
The range is built around soft colour pallets. A more conservative, distinguished look to the silhouette. And a luxurious feel with a slight sheen to the polo shirt fabric. Having built a successful golf course design business over the last decade and more, The Els Clubs and the Ernie Els designed golf courses are a priority of Ernie’s. The Els Club Copperleaf and Oubaai were some of the first outlets to stock the product. They were followed closely by The Els Club Dubai and Anahita in Mauritius. In time we aim to have every golf course that Ernie has designed around the world featuring an Ernie Els corner showcasing our stable of brands.
As part of the global roll-out plan, Ernie has expressed specific interest in featuring the product lines at PGA Tour and USGA events. As well as to his other corporate partners. We intend to add distributors in several countries around the world as the next year goes on.
MANUFACTURED IN SOUTH AFRICA
As an exceptionally proud South African, it was important for Ernie Els to have a South African-made collection that characterized his personal taste in quality and style. In a beautiful and diverse African country with many challenges and opportunities alike it has always been important for Ernie to be creating opportunity and giving back to the community that he grew up in. And of course loves so fondly. These garments are currently all manufactured in South Africa, but plans are afoot to develop a global footprint over the next few years.
“I am pleased the garments are being made in my home country, and providing work to many people. I want the Ernie Els Collection to grow as a business, but know that it is helping provide opportunity for people is a great start to the process” – Ernie Els